Leading the MITZ team with their social media, photography, product design, and general marketing design. Lead style guide and shoot of products, created thematic content series, developed brand guidelines, and way of speaking about the MITZ mission and cause.
Created the primary and secondary logo for the autelier, textile, and flower shop, GUINAND. The client was looking for something whimsical, but fashion oriented, with a playful twist in design and spirit. The G emulates a sewing machine, and the curved G overhead, celebrates the playfulness and dreaminess of the brands creations.
Porschella was an exhibition by CarPark of Porsche cars, within the Greenwich Concours in Oct 2021. The team requested a logo for their section of the show, as well as a poster, and some merch. The logo was meant to celebrate the colors of the cars in the collection, and also making a more playful visual out of a sometimes linear industry and subject.
The most below logos, were explorations, but not the final product.
Created and designed all Bagatelle creative marketing collateral while working directly with the Director of Marketing. From social media campaigns, restaurant week openings, paid video campaigns, menu design and signage throughout the locations around the world including Buenos Aires, Courchevel, Dubai, London, Miami, Ibiza, New York, Punda Del Este, Rio De Janeiro, Sao Paulo, St. ,Barths, and St. Tropez.
LUGZ partnered up with Sophia to create custom sneakers, in addition to custom social media content and strategy. In honor of Women’s History Month (March 2021) the two partnered up to create social posting cadences to drive audiences, playful photos, and a video summary of the artists story and her process. See photos and videos below or visit lugz.com
As a Creative Strategist liaison between Related Partners, Hudson Yards, and Daniel Arsham’s Snarkitecture, and KITH Treats, Snark Park was a new age gift shop paired with an immersive installation in the new Hudson Yards in New York City. As part of a nimble team, we were hands-on involved in the conception to completion phases, creating everything from marketing print collateral, high end merchandise manufactured by KITH, social media content, as well as website design, ticket design, and additional video and signage throughout Hudson Yards and KITH. See work examples below.
I started working for Paddle8 in September 2017 as a UX/UI Designer, researching and designing website, storefront, and app upgrades directly with the engineering team. In 2018 when Paddle8 changed ownership, I moved to marketing and became the Marketing Manager. In this role, I created art-inspired GIFs for social and email marketing, developed pitch decks for clients, and crafted creative campaigns directly with the CMO and Director of Marketing. See work examples below.
SophDawg Sneakers are a unique process of sneaker customization for whoever fills out the SophDawg Sneaker questionnaire.
Based on the answers to every customer, I draw on your sneakers based on all your favorite things.
How does it work?
First fill out the questionnaire to get on the waiting list for custom sneakers by SophDawg™️
Once you’re up in line, SophDawg will reach out and request payment and final order details via email.
Within 3 weeks (depending on what country you’re in), you’ll receive sneakers of a lifetime, based on who you are as a person.
Some things to know:
SophDawg ships worldwide
Accepts Credit Card, PayPal, Venmo, and Cash. All fees added per platform after final check out (usually 3-5%)
All sneakers are final sale
No proof of design beforehand
Payment in full before production process begins
Designs are PERMANENT with adhesive spray to keep from smudging
All designs hand drawn
Every pair of sneakers is one of a kind, made to order
Nike AirForce1’s are recommended
Leather sneakers come out best
If client provides sneaker, white leather is recommended for best results
Still confused?
Email SophDawg here or
DM on her on Instagram here
During the launch of Jennifer Lopez’s CityCole Coach sneaker with Foot Locker, Coach invited SophDawg as the visiting artist to station in the flagship Foot Locker store in Times Square to perform customization for incoming customers of the CityCole sneaker.
Lines of customers waited to get their exclusive customization by SophDawg during the launch week, with an image menu of SophDawgs designs relating to NYC, Coach, and fashion. This increased sales and awareness, as well as brand identity to tourists from around the world.
To see some live coverage, visit SophDawgs instagram for the orange highlighted story.
While working at Vaynermedia as an Art Director on JP Morgan & Chase, I assisted the team on all things social media design, Snapchat Geo Filters, feedback tutorials to our studio team, internal infographics, digital illustrations for credit card campaigns for printed billboards, and paid media banner design and exporting.
For the Grammy’s 2018 hosted in New York City’s Madison Square Garden, GBK Productions invited SophDawg to showcase her custom sneakers to incoming visiting artists and celebrities. Below are some of the celebrities.
The artwork in this selection is a sample of works over the last 10 years. Some of these animations are GIF collages meant to depict nostalgia and childhood, others are branded artworks used for independent social media handles and brands. Collage for me is an expression of colors, sporadic feelings, surrounding media trends, popular content, the current scape of society, and where I am as an emerging artist in the digital world of creation.
In partnership with Finish Line Women, SophDawg created custom sneakers, as well as a written piece which was featured on their blog Not Just for The Gym.
Video shot and edited by Jordana Koffsky
See full video here.
Leading all design for an art-curator platform to connect artists, and brand projects on a cohesive highly interactive site, with exceptionally fun and eye catching brand guidelines and design elements meant to appease and excite the eye and creative mind.
To view some logo work scroll down.